#1 Content Marketing
Old-fashioned advertisements do little other than bore and annoy customers. Content marketing, on the other hand, provides potential clients with relevant, compelling information that they will be excited to learn about. Content can include blogs, articles, videos, infographics and more. According to Adweek, more than 80 percent of shoppers conduct research online before buying a product or service. Content marketing provides your target audience with information that is both informative and helpful. It helps informs clients about your services and how your firm can best help them. Content marketing will continue to be a top marketing channel as it entices users to explore a businesses’ website and learn more about products and services. A website that has high-quality content can generate traffic for years to come.
#2 Social Media
Social networks, including Facebook, Instagram, Twitter and YouTube will continue to be very an important digital marketing channel for 2016. Social media networks encourage users to share information, opinions and participate in discussions. These platforms are emerging as some of the most popular channels to reach consumers. Law firms can use various social media platforms to connect with potential clients and drive conversation about the quality of their service.
E-mail marketing is an extremely effective marketing channel as it:
- Is Targeted-Allows a business or service provider to reach highly-focused audiences.
- Helps to increase brand awareness-Customers stay informed about current events with a company’s services or goods.
- Is cost effective-Email marketing is a very affordable way of reaching customers. Emails can be sent for just pennies per message.
This marketing channel can benefit any law firm. Search engine marketing uses search engine optimization or SEO techniques to increase the number of visitors to a website. Search engine optimization is important as Google alone gets more than 3.5 million internet searches per day, according to internet statistics.
Marketers use SEO to achieve better ranking in search engine results. SEO helps to propel your firm to the top of the search results page of major search engines, like Bing, Yahoo and Google. Obtaining higher placement in search results is very important for drawing in visitors to your site. Internet users tend to click the first page of results in a web search. Consequently, if you are not listed on the first page, clients will have difficulty finding you.
#5 Mobile Marketing
Mobile marketing is a growing digital marketing channel. As of 2015, more than 80 percent of mobile subscribers own smartphones, according to Nielsen. Americans are spending more time than ever on shopping apps. According to Nielsen, the amount of time on these apps has increased from 1 hour and 44 minutes in 2013 to more than 2 hours in 2015. E-commerce is also becoming more popular and this trend is expected to continue.