OUR DYNAMIC APPROACH TO LAW FIRM SEO INCLUDES
- Keyword Research: We apply analytics, keyword tools and over 10 years of combined online marketing experience to know the most effective search targets.
- On-Page SEO: Our checklist of over 100 SEO factors will be applied to your law firm’s website to ensure maximum visibility, relevancy and layout.
- Off-Page SEO: With ongoing citation placement, link building and industry outreach we will systematically improve your law firm’s search relevance to boost and/or maintain rankings.
- Content Marketing Strategy: Every law firm website package includes a calculated content strategy to attract and generate the type of cases your law firm needs to grow.
- Analytics & Reporting: With the power Google Analytics & personalized ranking reports, we know where your website’s traffic comes from, how long your visitors are viewing your site, your most popular web pages and more, every month.
our in-depth strategy brings results
Search Engine Optimization for attorneys is a dynamic process that begins with an understanding of your goals for finding new clients. When our law firm SEO experts have a well-rounded knowledge of your goals as a law firm, we conduct in-depth keyword research to ensure your site’s optimization is targeted for the most relevant keywords that consumers use when searching for an attorney in your field. It is disadvantageous to appear for search terms that no one is typing in the search engine, so it is important that we target your law firm’s website toward a healthy variety of keywords based on search volume. If your website has great rankings for keywords that have high search volume on sites like Google, Bing & Yahoo, then you will have a better opportunity to reach those potential clients.
the importance of working with a reputable seo firm
All Search Engine Optimization strategies are not equal. The number of online marketing companies that provide SEO for lawyers grows every day. It is critical that you are aware how few of those companies are doing great work; the truth is many law firm SEO agencies are using risky tactics that can result in you being penalized by Google. It is disappointing that the digital marketing world must combat the negative aspects of SEO, but at Law Marketing Gurus we are working daily to show law firms and attorneys everywhere the vast benefits of a properly optimized online marketing campaign.
Google uses over 200 known factors to determine search engine results page rankings. Although only a few select Google engineers have knowledge of those factors, we have spent years performing careful research and testing to reliably prove which factors of website development and design are critical to search rankings. When you work with Law Marketing Gurus, our skill and organization will only serve to back up the results we have earned for clients nationwide.
a well-rounded approach to digital marketing
Be aware: high visibility on Google, Bing and Yahoo does not guarantee new clients for your business. High online search visibility for law firms is crucial to their success but is still only one piece of the internet marketing picture. There are several critical elements that combine to create a comprehensive approach to online visibility; a custom website design, high quality content and a carefully monitored pay-per-click advertising campaign are all incredibly valuable tools that will propel you to sustained online success when applied properly. All of these can be key factors when maximizing your law firm website’s potential to convert visitors to clients.